Washington, D.C.
Why Convention Media in Washington, D.C.?
- The Mall, a three and a half mile stretch housing all government buildings, is flooded with taxis
- Each taxi generates 4,563 daily impressions, with a CPM of under $2.00
- Tourists and government employees use taxis more than any other form of transportation to navigate The Mall
- With outdoor advertising extremely limited, taxi advertising is a primary outdoor medium
- Taxis go where people are, The Mall during the day and Georgetown at night
Market Facts
Government and tourism are the economic mainstays of Washington, DC, but the city is more than just politicians and sightseers. The Metro area is made up of 17 counties situated within the District of Columbia, Maryland, and Virginia. It encompasses our nation’s capital and has a population of almost 5 million.* There are well-known cultural venues such as the Kennedy Center and the National Ford Theater. For the sports fanatics, Washington, DC is home to the NFL’s Redskins, NBA’s Wizards, MLS’s DC United, and NHL’s Capitals. Very upscale and affluent, Washington, DC has the highest average household income in the United States.*
Taxi Coverage
- The Mall - “Government Workers”
- RN Airport
- Dupont Circle
- Montgomery County
- Union Station - “commuters” *
- Georgetown - “hip & trendy” *
- Gallery Place/ Chinatown
- Adam’s Morgan
- Dulles Airport
- Penn Quarter
