Nortel - Networld and Interop
Campaign Facts
- Client
- Nortel
- Conventions
- Networld & Interop LV
- Dominance Package
- 100 Taxi Tops, 4 Moving Billboards, 45 Buses, 500 Cabs with Receipts and a 10,400 sq. foot Wall Drape
- Marketing Objective
- A strong and dominant presence...
Client Testimonial
“Together Electronic Marketing Co. and Convention Media developed a "footprint" campaign that dominated the advertising outside the Convention Center during a key Trade Show on behalf of our advertiser, Nortel Networks. This domination package primarily included Taxi Tops, Shuttle Buses, Moving Billboards and a monolithic-sized banner. The measure of success came from the attendees reaction to seeing Nortel's message at every turn.
The execution and attention to detail to the many facets of executing this comprehensive campaign was great! With this kind of service, Electronic Marketing Co. will continue to tap Clear Channel Convention Media as a key strategic partner for our out-of-home campaigns.”
Betsy McLarney
Sr. VP Electronic Marketing
TiVo Dominates Consumer Electronics Show (CES)
Campaign Facts
- Client
- TiVo
- Conventions
- CES
- Dominance Package
- 325 Taxi Trunks, 3 Moving Billboards, 1000 Window Decals, 250 Cabs with Receipts
- Marketing Objective
- A strong presence; own the town!
Client Testimonial
“Dear Katie,
I want to thank you very much for the great job of you and your team to make our presence at CES such a success.
Having our company logo on the taxi window stickers was an ingenious idea. It couldn't be missed and combined with the taxi receipts, moving billboards and taxi trunk advertisements, it looked like we owned the town! The beauty of this program is the way you made it so easy to plan and execute.”
David Willhoyte
Sr. Manager, Tradeshows and Events
TiVo, Inc.
